(in Polish) Social media- warsztaty 440-SS2-1SMW2
During the course, students will prepare a social media marketing campaign from scratch on a topic of their choice. During the class they will work in small task groups, they will distribute the tasks themselves. The class will consist of a theoretical part (lecture, readings) and a practical part (team work on individual stages).
Participants in the class will carry out their own research on campaign audiences.
Prerequisites (description)
Course coordinators
Type of course
Mode
Assessment criteria
Credit or form of assessment: pass/fail
Assessment is a component of:
Individual work:
1) active participation in class: discussion of individual issues based on the assigned literature and own knowledge
Group work:
1) preparation for class (completion of individual stages of project work)
2) evaluation of the final result of the project group work (criteria: creativity, relevance to the client's needs, coherence)
3) evaluation for the presentation of the effects of project work
A prerequisite for passing the course is the presentation of the results of group project work. One unexcused absence is possible. Absences of more than 50% will result in failing the course .
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: