(in Polish) Social media- warsztaty 440-SS2-1SMW2
During the course, students will prepare a social media marketing campaign from scratch on a topic of their choice. During the class they will work in small task groups, they will distribute the tasks themselves. The class will consist of a theoretical part (lecture, readings) and a practical part (team work on individual stages).
Participants in the class will carry out their own research on campaign audiences.
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Term 2022:
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Prerequisites (description)
Course coordinators
Type of course
Mode
Assessment criteria
Credit or form of assessment: pass/fail
Assessment is a component of:
Individual work:
1) active participation in class: discussion of individual issues based on the assigned literature and own knowledge
Group work:
1) preparation for class (completion of individual stages of project work)
2) evaluation of the final result of the project group work (criteria: creativity, relevance to the client's needs, coherence)
3) evaluation for the presentation of the effects of project work
A prerequisite for passing the course is the presentation of the results of group project work. One unexcused absence is possible. Absences of more than 50% will result in failing the course .
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: