Marketing-a subject offered in English 530-ZS1-1MAR#E
Profile of study: General academic
Form of study: full-time
Course type: Course subject.
Field of study: Social sciences, discipline: Management and quality sciences
Year of studies/semester: Erasmus studies
Prerequisites: Fundamentals of marketing
Number of teaching hours by form of instruction: Lecture 30 h, exercises 30 h.
Teaching methods: Traditional lecture with the use of multimedia presentations, engaging the audience to ask questions and share their own insights during the lecture.
ECTS credits: 6
Balance of student workload :
- lecture 30 hrs.
- lecture preparation - 15 hrs.
- literature study - 26 hrs.
- Participation in classes - 30 hours.
- Preparation for classes - 25 hours.
- participation in consultations - 6 hrs.
- Preparation for the exam - 16 hrs.
- Participation in the examination - 2 hrs.
Total student workload in hours 150
Quantitative indices
The amount of student workload related to the classes :
direct teaching load - number of hours 68; ECTS credits 2.72
Type of course
Course coordinators
Term 2024: | Term 2023: |
Assessment criteria
Forms of obtaining credit for the course:
Course credit: Oral exam
Course credit: Team project in the form of a case study on the basic issues of marketing on a global scale.
Bibliography
Reference literature
S. Godin, This is marketing, Portfolio 2018.
Ph. Kotler, Marketing 4.0, John Wiley & Sons 2017.
P. Doyle, Marketing Management and Strategy, Pearson Education Limited 2006.
Supplementary literature
K. Szymańska, The Best Practice of Marketing Management in Polish and International Enterprises, Wydawnictwo Uniwersytetu Łódzkiego 2022.
J. Cannon, Essentials of marketing, Pearson Education Limited 2006.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: