Public Relations 440-ERS-1PRE

*Why Public Relations is so important?

*Social capital as a link of effective PR.

*PR campaigns inside company

*Public relations in traditional media. An effective press note.

*Public relations on the Internet and social media.

*Crisis management.

*Black PR

*Techniques of public speaking. Body language

Rodzaj przedmiotu

Założenia (opisowo)

The lecture aims to introduce main topics related to public relations. In particular, attention will be paid to the relationship between public relations and sociology.

Koordynatorzy przedmiotu

Karolina Ferreira Fernandes

Efekty kształcenia

KP6_WG1 has a basic knowledge of group processes
KP6_UW8 is able to identify social problems of a selected community / social group and analyse, evaluate and propose solutions
KP6_KO1 is determined to improve his/her social skills
KP6_KO2 is open to work in a group, being able to assume various roles in it, sees the need for managing teams creatively

Kryteria oceniania

Paper work and active participation in the classes.

Literatura

1) M. Gladwell. Tipping Point. How small things can make big difference. Abacus 2001

2) Ch. Buckley. Thank you for smoking. ALLISON & BUSBY: 2003

3) D. Carnegie. How to Win Friends and Influence People. London 2006

Więcej informacji

Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb:

Strona przedmiotu 440-ERS-1PRE w USOSweb