Public Relations 480-ERS-1PRE
Main topics:
1. The Role of Public Relations in Strategic Communication.
2. Media Relations: Building and Managing Media Relationships.
3. Crisis Communication: Managing Reputational Risk.
4. Corporate Social Responsibility (CSR) and its Impact on Public Perception.
5. Digital PR: Leveraging Social Media and Online Platforms.
6. Ethics in Public Relations: Navigating Transparency and Trust.
7. PR Campaign Planning: From Concept to Execution.
Rodzaj przedmiotu
Koordynatorzy przedmiotu
Kryteria oceniania
The final grade will be influenced by attendance and the final project.
Literatura
Grunig, J. E., & Hunt, T. Managing Public Relations. Holt, Rinehart, and Winston, 1984.
Cutlip, S. M., Center, A. H., & Broom, G. M. Effective Public Relations. Pearson, 2006.
Heath, R. L. (Ed.). The Handbook of Public Relations. Sage Publications, 2001.
Coombs, W. T., & Holladay, S. J. Managing Corporate Social Responsibility: A Communication Approach. Wiley-Blackwell, 2011.
Lattimore, D., Baskin, O., Heiman, S. T., & Toth, E. L. Public Relations: The Profession and the Practice. McGraw-Hill Education, 2009.
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: