Expansions of the companies into foreign markets 490-ERS-1ECO

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The course aims to familiarize students with the theory and practice of company expansion into foreign markets, covering entry strategies, target market analysis, and challenges related to internationalization. Students will learn methods for assessing foreign market attractiveness, such as PESTEL and SWOT analysis, as well as various marketing and competitive strategies. The course combines theory with real-world business case analysis, discussions, and project work, where students develop an expansion strategy for a selected company.

The course concludes with a graded assessment, which consists of:

- Attendance in classes; absences must be made up during consultations with the course instructor. The number of absences that do not require making up is limited to two.
- Final test consisting of 10 single-choice questions (5 points for each correct answer), for a total of 50 points.
- Project, worth a total of 50 points.

Overall grading scale (total of 100 points):

Up to 50% of points – 2.0 (fail)
51%-60% of points – 3.0
61%-70% of points – 3.5
71%-80% of points – 4.0
81%-90% of points – 4.5
91%-100% of points – 5.0

Due to potential changes in legal regulations, the form of classes may be subject to periodic modifications.

Włodarczyk J., Introduction to international economics, Katowice: Publishing House of the Uniwersity of Economics in Katowice, 2019.

Rynarzewski T., Szymczak M. (eds.), Changes and challenges in the modern world economy: recent advances in research on international economics & business, Poznań University of Economics and Business Press, 2016.

Kowalski A. M., Internationalization of firms, Warsaw School of Economics, 2015.

Carbaugh R. J., International economics, Boston, MA : Cengage Learning, 2015.

Roux P., International Business Expansion: a guide to decision making for greenfield expansions, KTH Industrial Engineering and Management, Sweden, 2021.

Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb:

• Strona przedmiotu 490-ERS-1ECO w USOSweb