Marketing międzynarodowy-przedmiot oferowany w języku angielskim 530-ZS2-2MMN#E
Study profile: General academic
Form of studies: Full-time
Item Type: Directional
Field and discipline of study: Social sciences, discipline: management and quality sciences
Year of study/semester: Second-cycle studies, year 1, semester 2
Prerequisites: Marketing and Marketing Research
Number of teaching hours divided into teaching methods: Lecture 15 hours; exercises 30 hours
Teaching methods: conversational lecture, multimedia presentations, case studies, group tasks, written final assessment
Forms of passing the course: examination, written final assessment
ECTS points 4
Balance of student workload
- participation in lectures 15 hours
- literature studies 18.5 hours
- preparation for the final exam 14 hours
- exam 1.5 hours
- participation in exercises 30 hours
- preparation for exercises 15 hours
- participation in consultations 6 hours
Quantitative indicators
Student workload related to classes:
- requiring direct participation of the teacher: number of hours 52.5 ECTS points 2.1
Rodzaj przedmiotu
Koordynatorzy przedmiotu
Efekty kształcenia
Knowledge
2MMN _W01 has knowledge of the marketing activities of international enterprises and the connections between them, and also has in-depth knowledge of the ties occurring within market relations (KA7_WG4)
Skills
2MMN _U06 uses the acquired knowledge in the field of marketing to propose solutions and independently resolve specific marketing problems (KA7_UW6)
Competencies
2MMN _K01 demonstrates an attitude of creativity, innovation and entrepreneurship in undertaken marketing activities, including international ones (KA7_K03)
Kryteria oceniania
A traditional lecture conducted using multimedia presentations, engaging listeners to ask questions and discuss during the lecture.
Exercises: engaging students in group work in the form of a project, multimedia presentations, discussion.
Forms of passing the course:
- exercises: pass with a grade based on the sum of points obtained from the activities indicated in the methods during classes and the quality of the projects implemented, at least 51% of the total points collected
- written final exam, to which only students who have passed the course will be admitted
Literatura
Elena Horská et al. , International marketing , Krakow, Episteme, 2014.
Rakesh Mohan Joshi, International marketing, Oxford, University Press 2014.
Daniel W. Baack, Eric G. Harris, Donald Baack, International marketing , Sage, Los Angeles 2013.
Michael R. Czinkota, Ilkka A. Ronkainen and Gilbert Zvobgo, International marketing , South-Western/Cengage Learning, Australia 2011.
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: