(in Polish) Public Relations 440-ERS-1PRE
*Why Public Relations is so important?
*Social capital as a link of effective PR.
*PR campaigns inside company
*Public relations in traditional media. An effective press note.
*Public relations on the Internet and social media.
*Crisis management.
*Black PR
*Techniques of public speaking. Body language
Type of course
Prerequisites (description)
Course coordinators
Learning outcomes
KP6_WG1 has a basic knowledge of group processes
KP6_UW8 is able to identify social problems of a selected community / social group and analyse, evaluate and propose solutions
KP6_KO1 is determined to improve his/her social skills
KP6_KO2 is open to work in a group, being able to assume various roles in it, sees the need for managing teams creatively
Assessment criteria
Paper work and active participation in the classes.
Bibliography
1) M. Gladwell. Tipping Point. How small things can make big difference. Abacus 2001
2) Ch. Buckley. Thank you for smoking. ALLISON & BUSBY: 2003
3) D. Carnegie. How to Win Friends and Influence People. London 2006
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: