Marketing B2B - przedmiot oferowany w języku angielskim 530-ZS1-3XMBB#E
Study profile: General academic
Form of studies: Full-time
Item Type: Specialty; Module 5
Field and discipline of study: Social sciences, discipline: management and quality sciences
Year of study/semester: First-cycle studies, year 3, semester 6
Prerequisites: Marketing and Marketing Research
Number of teaching hours divided into teaching methods: Lecture 15 hours; exercises 30 hours
Teaching methods: conversational lecture, multimedia presentations, case studies, group tasks, written final assessment
Forms of passing the course: examination, written final assessment
ECTS points 4
Balance of student workload
- participation in lectures 15 hours
- literature studies 18.5 hours
- preparation for the final exam 14 hours
- exam 1.5 hours
- participation in exercises 30 hours
- preparation for exercises 15 hours
- participation in consultations 6 hours
Quantitative indicators
Student workload related to classes:
- requiring direct participation of the teacher: number of hours 52.5 ECTS points 2.1
Rodzaj przedmiotu
Koordynatorzy przedmiotu
Efekty kształcenia
KNOWLEDGE
3XMBB_W01 The student has knowledge about the role of social ties occurring within organizations and the regularities that govern them, and also has knowledge about social ties occurring within market relations on the industrial market (KA6_WG1)
3XMMBB_W02 The student has elementary knowledge of the types of relationships existing between organizations on the industrial market (KA6_WK4)
SKILLS
3XMBB_U01 Is able to correctly analyze and interpret the causes of specific economic phenomena on the industrial market (KA6_UW1)
3XMBB_U02 Is able to obtain market data necessary to solve specific problems and make decisions on the industrial market (KA6_UW2)
3XMBB_U03 Uses acquired knowledge in the field of marketing to analyze and solve specific market problems (KA6_UW4)
3XMBB_U04 Is able to analyze and interpret social phenomena occurring in the organization and its marketing environment in the context of business decisions (KA6_UW5)
3XMBB_U05 Is able to prepare an oral statement devoted to a specific marketing problem, properly selecting and verifying source materials for the prepared oral speeches (KA6_UK2)
3XMBB_U06 Is able to work in a group, assuming different roles (KA6_U01)
SOCIAL COMPETENCE
3XMBB_K01 Demonstrates an attitude of creativity and entrepreneurship by proposing innovative solutions for the industrial market (KA6_K02)
Kryteria oceniania
A traditional lecture conducted using multimedia presentations, engaging listeners to ask questions and share their own observations during the lecture.
Exercises: engaging students to work in teams, multimedia presentations, problem-based discussions, independent written works.
Forms of passing the course:
- exercises: graded assessment based on activity during classes and a written final examination
The scale of grades for passing the exercises and the exam corresponds to the scale specified in par. 23 of the UwB Study Regulations.
The minimum required threshold to pass the subject/exercise is 51% of the maximum number of points.
- written final exam, to which only students who have passed the course will be admitted
Literatura
Michael D. Hutt,,Thomas W. Speh, Business marketing management ,Mason South-Western/Cengage Learning, 2010
Alan Zimmerman, Jim Blythe, Business to Business Marketing Management. A global perspective, Routledge, Milton 2013
RUTH McNEIL, BUSINESS TO BUSINESS MARKET RESEARCH, Kogan Page, London & Sterling, VA 2005
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: