Psychologia konsumenta-przedmiot oferowany w języku angielskim 530-ZS2-2PPKO#E
Level of education: Second cycle studies
Profile of studies: General academic
Form of studies: full-time
Subject language: English
Subject type: Specialization subject
Field / discipline: social sciences / economics, psychology
Year of study/semester: second year/fourth semester
Number of teaching hours:
• Lecture - 15 h,
• Exercises - 15 h
Didactic method: Lecture using multimedia techniques, engaging students. Design method.
ECTS points: 3
Quantitative indicators:
Student activity:
- Participation in lectures - 15 h
- Participation in exercises - 15 h
- Preparation for practical classes - 7 h
- Implementation design tasks - 15 h
- Participation in consultations - 8 h
- Preparation for passing - 15 h
- requiring direct participation of the teacher – 38 h (1.52 ECTS)
- of a practical nature – 15 h
Rodzaj przedmiotu
Założenia (opisowo)
Koordynatorzy przedmiotu
Efekty kształcenia
2PPKO_W01 has knowledge of the different types of relationships occurring in the process of purchasing products, including between the entrepreneur and the consumer, as well as has an in-depth knowledge of the social ties occurring within the framework of the consumer-entrepreneur market relationship (KA7_WG4)
2PPKO_W02: has an expanded knowledge of man as a consumer, participating in the entire process of purchasing decisions: from the recognition of need to feedback. (KA7_WG5)
2PPKO_U01: is able to correctly interpret and explain the behavior of buyers and also identify methods to study this behavior. (KA7_UW1)
2PPKO_U02: is able to correctly analyze from the point of view of psychology the causes and course of consumer behavior in the market, formulate their own opinions on the cause and consequences of these behaviors, and put forward simple research hypotheses in the field of behavioral analysis of consumption. (KA7_UW3)
Kryteria oceniania
Lecture:
In order to pass the lecture, it is necessary to take a credit test (single-choice test) and receive at least 55% of the possible points.
Verification of learning outcomes: 2PPKO_W01, 2PPKO_W02.
Exercises:
In order to pass the exercises, it is necessary to submit the projects assigned for implementation on time. Projects must be submitted in digital form on the Eduportal platform. The grade from the exercises is a component of the grades from:
- credit test,
- given projects.
Verification of learning outcomes: 2PPKO_U01, 2PPKO_U02, 2PPKO_W01, 2PPKO_W02.
Literatura
Primary literature:
- Norton, M.I., Rucker, D.D. and Lamberton, C., eds. (2015). The Cambridge Handbook of Consumer Psychology. Cambridge University Press. Available at: https://www.cambridge.org/core/books/cambridge-handbook-of-consumer-psychology/6FFB02292F12DEAF9090CC18EBE7C4C0
- Jansson-Boyd, C.V. (Year). Consumer Psychology. Publisher: Open University Press.
- Hackett, P.M.W., Schwarzenbach J., Jürgens U.M. (2016) Consumer Psychology: A Study Guide to Qualitative Research Methods. [Place of publication not identified]: Verlag Barbara Budrich. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1282736&lang=pl&site=ehost-live
- Gupta, S. (2021). How People Buy Online: The Psychology Behind Consumer Behaviour. 1st ed. SAGE Publications Pvt. Ltd. Available at: https://doi.org/10.4135/9789354793066
- Singh, A. (2014). Managing Emotion in Design Innovation. 1st ed. CRC Press, Taylor & Francis Group. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=621498&lang=pl&site=ehost-live
- Angeline G. Close ed (2018). The Dark Side of Social Media: A Consumer Psychology Perspective. Routledge Taylor & Francis Group, 2018.
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: